January 2006/Mini-Surveys to be created by Counting Opinions

I have been asked by several Public Libraries about the possibility to reword questions or add custom questions to LibSatLibrary Customer Satisfaction Management Service. The simple answer has always been "Yes", but now Counting Opinions is making the process much easier, by providing ready-made Mini-Surveys.

The development of custom survey questions is always fraught with challenges and costs. There are issues of relevance, validity and localization that Counting Opinions hopes to eliminate or greatly reduce through provision of ready-made Mini-Surveys.

Through the feedback received from a growing number of LibSatLibrary Customer Satisfaction Management Service Subscribers we have identified several common themes regarding your needs for deeper questioning and analysis. In response, Counting Opinions is creating several Mini-Surveys to complement the core regular and in-depth survey questions included with every LibSatLibrary Customer Satisfaction Management Service Subscription. Each Mini-Surveys consists of a subject specific question-set pertaining to a particular topic (customer sub group, service, etc.). Survey respondents are offered the opportunity to complete a core survey at the conclusion of each “Mini-Survey”.

Counting Opinions will include these Mini-Surveys as a free "core" upgrade for all LibSatLibrary Customer Satisfaction Management Service Subscribers. The availability of each new mini-survey is based on the support and feedback of our subscribers. Your support and feedback will help determine priorities and the objectives of each new Mini-Survey.

Mini-Surveys may be featured from time-to-time to encourage library customer-specific interest and participation. As you promote each Mini-Survey you will attract a wider audience, resulting in greater participation, responses, and information to substantiate your analysis and conclusions.

To find out more, please do not hesitate to contact me. If you are planning on attending the OLA Super Conference, please visit the OLAStore Booth #540 and myself or someone from Counting Opinions will be happy to answer any of your questions.